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Clicktime 3 number 412/25/2023 This book offers no data to support the assertion of 3 clicks as a maximum, simply noting the reasoning that, “It’s widely agreed, even by people who are not idiots, that web users are driven by a desire for fast gratification. The earliest published reference to the 3-click rule (that this author could locate) is in Jeffrey Zeldman’s 2001 book, Taking Your Talent to the Web, in which he mentions an already widespread concept of the 3-click rule among the web designer community of the time. Halfway down that page (below the fold on most laptops) is a section for Housing & Building with a link for Tenants (2), which brings the user to a very long list of links, with Water Meter Complaint (3) all the way at the bottom, the 133rd link in the list. On the homepage, users must click NYC Resources (1), then look through a long page of links. NYC.gov: Finding where to report a broken water meter takes only 3 clicks, but, along the way, it still offers a laborious user experience that requires a lot of scanning and scrolling. In this article we will focus on why the 3-click rule should not be used blindly for designing website IA and navigation. Simply counting the number of steps in a process misses out on what users actually do, and the opportunities to provide them with a less frustrating experience. In the real world, users make mistakes, misunderstand things, and get confused along the way.
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